MARTIAL ARTS MARKETING FAQ

The fastest way is a proper lead generation system using Meta ads. Most schools plateau because they rely on word of mouth, which dries up. Running targeted Facebook lead campaigns within a 3 to 5 mile radius of your school, combined with fast automated follow-up, is what consistently adds 20 to 50 new members in 60 to 90 days.

Link to this answer · Question 1 of 100

Word of mouth is unpredictable. The schools that grow consistently have a system behind them, usually paid Meta ads targeting local parents and adults, with automated texts and WhatsApp messages that follow up the moment a new enquiry comes in. That combination gives you a predictable flow of new students every month.

Link to this answer · Question 2 of 100

Most schools using a proper Meta ads and follow-up system add between 20 and 50 new members in the first 60 to 90 days. Some schools have seen faster results, like Dean Matthews who added 60 members in 60 days, and Chris Beaumont who added 85 in one month.

Link to this answer · Question 3 of 100

The key is how you position your offer in your ads and at the trial itself. When your ad messaging focuses on value and transformation rather than a free giveaway, you attract people who are already more committed. Pair that with a solid follow-up process and a clear close at the end of the trial, and you stop the revolving door of people who never convert.

Link to this answer · Question 4 of 100

Most schools that plateau around 80 to 150 members are relying on the same tactics that got them there in the first place. The difference between schools that break through is having a repeatable system for generating leads, following up quickly, and converting trials into paid members. That system does not have to be complicated, but it does need to be consistent.

Link to this answer · Question 5 of 100

Facebook and Instagram are the best channels for this. Target parents aged 23 to 57 within a few miles of your school. Your ad copy should address something they actually worry about, things like their child's confidence, focus, screen time, or finding a positive activity. Short video clips of classes tend to perform best because parents want to see the energy and environment before they commit.

Link to this answer · Question 6 of 100

With a proper Meta ads setup, most schools start seeing leads come in within the first 7 to 14 days. Converting those leads into actual paying members usually takes 30 to 60 days depending on how quickly you follow up and how good your trial experience is.

Link to this answer · Question 7 of 100

Adults respond well to ads that speak to goals they already have, such as fitness, self-defence, stress relief, or learning something new. Be specific. An ad aimed at adults interested in BJJ will outperform a generic martial arts ad every time. Use video where possible to show the atmosphere and community.

Link to this answer · Question 8 of 100

Start with Facebook lead campaigns. They are beginner-friendly once you understand the basics: choose lead generation as your objective, use instant forms, target a local radius, set a daily budget of around 15 to 30 pounds, and test a few different ad creatives. The free Facebook Ad Generator on this site can give you proven copy to get started without writing anything from scratch.

Link to this answer · Question 9 of 100

Size does not win in local marketing. What wins is speed and relevance. If you follow up with a new enquiry within minutes and have a clear, compelling offer, you will outperform a bigger school that takes hours or days to respond. A small school with a good system will almost always out-convert a larger one with a poor follow-up process.

Link to this answer · Question 10 of 100

Log into Facebook Ads Manager and create a new campaign. Choose Lead Generation as your objective. At the ad set level, set a local radius around your school (3 to 5 miles is a good starting point), set your age range (23 to 57 for adult and parent audiences), and set a daily budget. At the ad level, upload your creative, write your copy, and choose Instant Form as your lead type. Launch and monitor your cost per lead over the first few days.

Link to this answer · Question 11 of 100

Most schools start at 15 to 30 pounds per day and scale from there as results come in. If you are testing multiple ad creatives, running each at 5 pounds per day for 3 to 4 days gives you enough data to see which ones are performing before you put more budget behind the winners.

Link to this answer · Question 12 of 100

Keep it simple. Set your location to a 3 to 5 mile radius around your school, choose the relevant age range for your audience (23 to 57 works well for parent-focused campaigns), and use Advantage+ Audience rather than stacking interests. Facebook's algorithm is good at finding the right people when you give it clean creative and a strong offer. Over-targeting usually makes things worse.

Link to this answer · Question 13 of 100

Your creative is the biggest lever. Switching from a static image to a short video clip of your classes can cut cost per lead by more than half. Beyond that, test different headlines and offers, make your lead form as short as possible (name, phone, email is enough), and kill underperforming ad sets quickly rather than leaving them running and wasting budget.

Link to this answer · Question 14 of 100

Launch 4 to 6 variations at the same time with a small daily budget (around 5 pounds each). Run them for 3 to 4 days and compare cost per lead. Pause anything that is not performing and put more budget behind the ones that are working. Change one thing at a time so you know what actually made the difference.

Link to this answer · Question 15 of 100

Once you notice your cost per lead creeping up or your frequency getting high, it is time to refresh. As a rule, rotating creatives every 2 to 4 weeks keeps performance steady. Do not wait until results collapse before you swap things out.

Link to this answer · Question 16 of 100

Test both, but video tends to win. Video clips from real classes typically deliver leads at 3 to 4 pounds each, while static images often cost 6 to 10 pounds or more. The reason is straightforward: video shows parents the actual experience, the energy, the instructor, and the other students. That builds more trust than a photo.

Link to this answer · Question 17 of 100

When creating your ad in Ads Manager, set your lead type to Instant Form rather than Messenger, Website, or Calls. Instant forms keep the user inside Facebook or Instagram, which makes it much easier for them to submit their details. Messenger leads are harder to re-engage and often result in lower-quality conversations. Instant forms give you a name, phone number, and email you can actually follow up on.

Link to this answer · Question 18 of 100

Boosted posts use the Traffic or Reach objective, which optimises for people who will click, not people who will submit their details. Switch to proper lead campaigns in Ads Manager. The extra setup takes 20 minutes and the difference in lead quality is significant.

Link to this answer · Question 19 of 100

When setting up your ad set, instead of manually adding interest layers, turn on Advantage+ Audience and let Facebook find your ideal student based on signals from your creative and past lead data. In 2026, this approach tends to outperform heavily manually-targeted campaigns. You still set your location and age range, but you let the algorithm handle the rest.

Link to this answer · Question 20 of 100

In Ads Manager, under your ad settings, choose Instant Form and click Create. Keep the form short: ask for name, phone number, and email only. Add a brief intro line about your school. Include a link to your privacy policy. The shorter the form, the higher your submission rate.

Link to this answer · Question 21 of 100

Set your age targeting to 23 to 57, use a 3 to 5 mile radius around your school, and focus your ad copy on what parents want for their kids: confidence, discipline, focus, fitness, and making friends. Use Advantage+ Audience rather than stacking parenting interests. The copy and creative do more work than the targeting setup.

Link to this answer · Question 22 of 100

The main metric to watch is cost per lead. If you are paying under 5 or 6 pounds per lead and those leads are converting into bookings, the campaign is working. Also track how many of those leads actually turn up to a trial and then sign up as members. Cost per lead alone does not tell the full story.

Link to this answer · Question 23 of 100

Open with something that relates to a problem or desire they already have. Something like "Tired of your kids glued to screens?" works because it is specific and relatable. Then briefly explain what your school offers and how it helps. Keep it conversational, as if you are talking to a neighbour. End with a clear call to action. Save the formal language for somewhere else.

Link to this answer · Question 24 of 100

Good headlines for martial arts ads tend to focus on an emotional outcome rather than a feature. "Boost Your Child's Confidence Today" works better than "Join Our Karate Class". Other strong angles include building self-defence skills, improving focus and discipline, or finding a positive activity outside of school. Keep it short, punchy, and benefit-led.

Link to this answer · Question 25 of 100

When you see your cost per lead rising and your click-through rate falling, your audience has seen your ad too many times. Rotate in fresh creatives every 2 to 4 weeks. New angles, new footage, different hooks. You do not have to change your offer, just how you present it.

Link to this answer · Question 26 of 100

Yes. Schools in smaller areas have added dozens of new members using the same system as larger city schools. Gavin spent 300 pounds on ads and added 29 members in an area he described as non-working. The key is targeting a tight local radius and following up fast. You do not need a big population, you just need to reach the right people nearby.

Link to this answer · Question 27 of 100

Film short clips from real classes, 15 to 30 seconds is plenty. Show the energy at the end of a session, a student landing a technique, or a group working together. Authentic, slightly raw footage tends to outperform polished production in 2026. Parents and adults want to see what the class actually feels like, not a slick promotional video.

Link to this answer · Question 28 of 100

You do not need professional equipment. A phone held steady does the job. Film during class, capture a mix of beginners and more experienced students, and show the instructor interacting with students. Clip length of 15 to 60 seconds works well for ads. Aim for natural moments rather than posed shots, they convert better.

Link to this answer · Question 29 of 100

Click to WhatsApp ads send people straight into a WhatsApp conversation with your school when they tap your ad. This works well because many parents prefer messaging over filling in a form. You can automate the first few qualification questions so leads are pre-screened before you even look at your phone. These work best alongside your standard instant form campaigns rather than replacing them.

Link to this answer · Question 30 of 100

The best practice is to respond within 5 minutes of a lead coming in. A lead is 7 times more likely to book a trial if you contact them within those first few minutes. Set up automated SMS or WhatsApp messages to send as soon as someone submits your form, so they hear from you even if you are in the middle of teaching.

Link to this answer · Question 31 of 100

Speed matters more than most people realise. If a parent submits their details during your lunchtime class and you call them at 7pm, they have already moved on mentally. Automated follow-up that sends a text or WhatsApp message immediately keeps leads warm until you can call them personally. After the initial contact, keep nurturing anyone who has not booked yet rather than writing them off.

Link to this answer · Question 32 of 100

A CRM (Customer Relationship Management) tool connected to your Facebook lead forms can send automatic texts, emails, and WhatsApp messages the moment a lead submits their details. This is what we set up for schools in the Dojo Growth Engine service. The automated messages introduce your school, ask when they would like to come in, and continue nudging the lead until they book or opt out.

Link to this answer · Question 33 of 100

The three parts you need are: ads that consistently bring in enquiries, a system that follows up automatically the moment a lead comes in, and a simple process for booking those leads into a trial. Once those three things are working together, the system runs in the background while you are teaching. Most of the setup is one-time work.

Link to this answer · Question 34 of 100

Automated follow-up is the answer. If a message goes out to every new lead within minutes of them submitting their details, you have not lost them by the time your class finishes. The automation holds the conversation open until you are free to follow up personally.

Link to this answer · Question 35 of 100

Make it easy and make it fast. Your automated follow-up should include a clear offer to book a specific class time, not just a vague invitation to come in sometime. Give people a date and time to confirm. The more friction you remove from the booking process, the higher your conversion rate will be.

Link to this answer · Question 36 of 100

Three things make the biggest difference: speed of follow-up, clarity of your offer, and making it easy to say yes. If you are following up within minutes, your offer is specific (such as a first class at a set time this week), and booking takes one reply, your conversion rate will be significantly higher than if any of those are missing.

Link to this answer · Question 37 of 100

A confirmation message the day before and a reminder a few hours before the class makes a real difference to show-up rates. Include the address, what to wear, what to expect, and your number in case they need to reach you. The more prepared they feel, the more likely they are to walk through the door.

Link to this answer · Question 38 of 100

Your automated follow-up can ask a couple of simple questions: who is looking to train, what age, and what they are hoping to get out of it. This filters out people who are clearly not a fit before you invest time in a phone call. It also helps you personalise the trial experience when they do come in.

Link to this answer · Question 39 of 100

Not every lead is ready to commit on day one. A follow-up sequence that sends a message every few days for 2 to 3 weeks, sharing useful content, answering common questions, and reminding them the door is open, will convert a good chunk of people who initially went quiet. Most schools just give up after one or two messages and leave a lot of potential members behind.

Link to this answer · Question 40 of 100

The trial class itself is where most of the work happens. Make sure the experience is welcoming, the instructor acknowledges the new student personally, and there is a clear conversation at the end about joining. Do not assume they know what to do next. Have a simple, confident ask ready: "Would you like to get started this week?"

Link to this answer · Question 41 of 100

At the end of the trial, sit down with the prospective student or parent for 5 to 10 minutes. Ask how they found it, answer any questions, and then present your membership options clearly. Have a specific next step ready, such as a class time that works for them. Avoid lengthy pitches, keep it simple, friendly, and direct.

Link to this answer · Question 42 of 100

You can transition away from free trials by leading with value instead of a free offer. Position your first class as an intro session or taster class rather than a freebie. Many schools find that removing the word "free" actually attracts more serious enquiries because it filters out people who are only interested in something for nothing.

Link to this answer · Question 43 of 100

Discounts tend to attract the wrong audience. When your ads and your follow-up process focus on outcomes (confidence, fitness, self-defence, community) rather than price, the people who enquire are already more invested. A strong trial experience then does the rest. You should not need to discount if the value is clear.

Link to this answer · Question 44 of 100

Make the new student feel seen from the moment they walk in. Use their name, introduce them to a couple of other students, pair them with someone at a similar level. After class, check in personally. People sign up when they feel like they belong, not just because the class was good.

Link to this answer · Question 45 of 100

Most average schools charge between 39 and 59 pounds a month. Top-performing schools charge between 49 and 97 pounds. If you are on the lower end, a modest price increase to new members (not existing ones) is often the easiest revenue gain available to you. Students who value quality instruction are rarely the ones who leave over a 10-pound price difference.

Link to this answer · Question 46 of 100

Apply any increase to new members first. This avoids upsetting your existing base while testing how the market responds. Communicate the value clearly rather than apologising for the change. Most schools find that a small price increase has almost no effect on retention because students who train regularly are paying for the experience, not shopping on price.

Link to this answer · Question 47 of 100

Add a one-off joining fee (49 to 99 pounds is common) that includes something tangible, like gloves or a uniform. This adds upfront revenue and signals that joining your school is a committed decision. Schools that do this consistently generate thousands of pounds in extra annual revenue with zero additional work.

Link to this answer · Question 48 of 100

Create a higher-tier option with added benefits: more sessions per week, priority booking, access to additional classes, or one-to-one time. Price it at a clear step up from your standard membership. You will not convert everyone, but the students who take it up generate significantly more revenue without you needing to find new members.

Link to this answer · Question 49 of 100

Offer a limited number of annual memberships at a discount compared to paying monthly. Position it as an exclusive offer with a fixed number of spots available. For example, two one-year spots at 475 pounds (saving 125 on a 50 pounds per month membership) creates urgency and a clear incentive. Schools that do this regularly see 20,000 to 30,000 pounds in additional annual revenue from this strategy alone.

Link to this answer · Question 50 of 100

Your current members are your most valuable asset. Three approaches work well: raise prices for new joiners, offer speciality courses at a reduced per-person rate (which can generate more per hour than private training), and offer higher-tier or longer-term memberships. The money is already in your existing member base, you just need to give them the opportunity to invest more.

Link to this answer · Question 51 of 100

Pick a specific skill theme relevant to your discipline, for example a defensive BJJ course, a striking combination series, or a competition prep programme. Price it at roughly half your usual private training rate per person, cap it at 10 participants, and run it for 8 to 10 weeks. With 10 students you earn 300 pounds per session while they pay less than a private session would cost. Everyone wins.

Link to this answer · Question 52 of 100

The fastest route is combining Meta ads with automated follow-up to bring in 20 to 50 new members in the first 60 to 90 days. At a monthly membership of 50 to 70 pounds, that adds 1,000 to 3,500 pounds in recurring revenue per cohort. Add pricing improvements, a joining fee, and longer-term memberships, and reaching 3k to 10k MRR is realistic for most schools with capacity to grow.

Link to this answer · Question 53 of 100

Promote limited-time annual memberships or speciality courses during holiday periods. There is no extra cost because you are selling to existing members. Black Friday in November and the run-up to January are both strong windows for this. One email to your list with a clear offer and a limited number of spots is all it takes.

Link to this answer · Question 54 of 100

Start at 49 pounds and include something the student gets on the day, like gloves or a branded t-shirt. Aim for at least 20 to 30 pounds profit per signup after the cost of whatever you include. Once you are comfortable with the process, many schools increase this to 79 or 99 pounds and funnel the revenue directly back into their ad spend.

Link to this answer · Question 55 of 100

The shift happens when you start treating revenue, lead generation, and follow-up as systems rather than afterthoughts. That means setting financial targets, having a process for bringing in new members consistently, and not depending on your personal network for growth. Many school owners are exceptional instructors but have never been taught to run a business. The marketing side is learnable.

Link to this answer · Question 56 of 100

Automation is the answer to this. If your ads run in the background and your CRM sends follow-up messages automatically, you are not losing leads while you are on the mats. The actual time investment for managing a good marketing system once it is set up is roughly 30 to 60 minutes a week checking performance and responding to warm leads.

Link to this answer · Question 57 of 100

If you have capacity for at least 20 to 30 new students and a reliable way to teach them, you are ready. You do not need to have everything perfect before you start marketing seriously. Most owners wait too long and miss months of growth while they tinker with things that do not matter yet.

Link to this answer · Question 58 of 100

At a minimum, track: cost per lead from your ads, number of trials booked, number of trials that showed up, and number that became paying members. Those four numbers tell you exactly where your system is strong and where it is leaking. Most CRM tools will show you these without any manual work.

Link to this answer · Question 59 of 100

Document each step of your current process for handling a new enquiry: how the lead comes in, who responds, what they say, when they follow up, and how they book the trial. Then automate as many of those steps as possible. The goal is to remove yourself from the process as much as you can, so the school grows even when you are focused on teaching.

Link to this answer · Question 60 of 100

Most school owners are stretched across too many roles. The first thing to automate or delegate is the marketing follow-up, because that is the role that suffers most when you are busy teaching. Once your lead follow-up is automated and your ads are running consistently, you can focus on the instructor and sales side, which are harder to replace.

Link to this answer · Question 61 of 100

A simple way to think about it: if a new member is worth 50 pounds per month and stays for an average of 18 months, they are worth 900 pounds over their time with you. Spending 50 to 100 pounds to acquire that member is a very good return. Most schools start with 15 to 30 pounds per day and scale up once they have proof their follow-up system converts.

Link to this answer · Question 62 of 100

Small areas actually have some advantages. There is less competition, and your school may already have a strong local reputation. Facebook ads with a tight local radius mean you are not paying to reach people who could never realistically attend. Schools in rural areas have consistently added 20 to 40 new members using the same ad system as schools in large cities.

Link to this answer · Question 63 of 100

Retention comes down to two things: community and progress. Students who have friends at your school and can see themselves improving stay longer. Regular acknowledgment of milestones, grading events, and a welcoming culture all contribute. On the marketing side, focusing on quality of new members rather than chasing volume helps too, committed students stay longer than people who signed up for a free trial.

Link to this answer · Question 64 of 100

The same ad system scales to multiple locations. You run separate campaigns for each location with location-specific targeting and creative. Your follow-up CRM handles leads from all locations in one place. Schools like Ricky Lock scaled to a multi-location operation using the Meta ad system and automated follow-up.

Link to this answer · Question 65 of 100

The system has three core parts: targeted Meta ads that generate local leads, automated speed-to-lead follow-up that contacts new enquiries within minutes, and a process for converting those enquiries into full-paying members. It has been refined across 450+ martial arts schools since 2024 and is designed to add 3k to 10k in monthly recurring revenue within 30 to 90 days.

Link to this answer · Question 66 of 100

If you want everything handled for you, including ads, follow-up, and lead management, the Dojo Growth Engine is the done-for-you option. If you want to learn how to run campaigns yourself and have an expert guide you through it, the Martial Arts Growth Accelerator is the done-with-you coaching programme. If you just need professional Meta ad management without the full follow-up system, the Meta-Ad Accelerator covers that.

Link to this answer · Question 67 of 100

The Dojo Growth Engine is a done-for-you service. We set up and manage your Meta ad campaigns, build automated follow-up systems (SMS, email, WhatsApp), and manage lead nurturing. Your job is to run the school and teach the classes. More than 450 schools use this system to add 3k to 10k in monthly recurring revenue without managing their own marketing.

Link to this answer · Question 68 of 100

The Meta-Ad Accelerator focuses specifically on managing your Meta (Facebook and Instagram) ad campaigns. It is best suited for schools that already have a team or process for following up with leads quickly. The Dojo Growth Engine includes the follow-up automation as well, making it the more complete done-for-you solution if you do not yet have that infrastructure.

Link to this answer · Question 69 of 100

This is a done-with-you coaching programme starting at 997 pounds. It includes step-by-step Facebook ads training, weekly one-to-one coaching calls, a custom follow-up CRM setup, accountability check-ins, and access to a private community of school owners. Most clients add 20 to 40 members within 60 to 90 days. It suits owners who want to learn and manage the system themselves long-term.

Link to this answer · Question 70 of 100

It starts at 997 pounds with flexible payment plans available. That includes training, coaching, CRM setup, templates, and ongoing community support. Given that most clients add 20 to 40 new members within 90 days, the return on investment is usually clear within the first month or two.

Link to this answer · Question 71 of 100

Book a free strategy call through the website. On the call, we will look at your school, your current situation, and which service is the best fit. There is no hard sell. We only take on schools we genuinely think we can help, and we limit new clients to 10 schools per month to maintain quality.

Link to this answer · Question 72 of 100

To keep results consistent, we cap new clients at 10 schools per month. Spots fill up regularly, so if you are considering working with us, booking a call sooner rather than later makes sense.

Link to this answer · Question 73 of 100

Most schools start seeing qualified leads within the first 7 to 14 days of a campaign launching. Paid members start coming through within 30 to 60 days in most cases. Some schools see faster results depending on their follow-up speed, ad budget, and capacity to take on new students.

Link to this answer · Question 74 of 100

Click Get Started anywhere on the website or head to the Book a Call page. Pick a time that works for you, fill in a few details about your school, and we will talk through your situation and what growth looks like for your specific location and discipline.

Link to this answer · Question 75 of 100

Yes. If you complete the programme and do not see at least a 2x return on your ad spend, we offer a full refund. The conditions are that you follow the system and take consistent action each week.

Link to this answer · Question 76 of 100

Most marketing agencies work across dozens of industries and treat every client the same. Every system, every ad template, every follow-up sequence we build is designed specifically for martial arts schools. Donovan has been training in martial arts since the age of 5 and has worked inside 450+ dojos. That industry knowledge changes the quality of the campaigns significantly.

Link to this answer · Question 77 of 100

No. Most schools start at 15 to 30 pounds per day and see strong results. As leads convert into members, you have the revenue to increase your spend if you choose to. The system is designed to be efficient from the start, not dependent on a large budget.

Link to this answer · Question 78 of 100

The main criteria are: you have capacity to take on at least 20 to 30 new students, you are willing to follow a proven system consistently, and you are focused on building a sustainable business rather than a hobby. School size, location, and discipline are not barriers. We have worked with schools from every martial art and across the UK.

Link to this answer · Question 79 of 100

Donovan and his systems are trusted and recommended by NEST, MAGB (Martial Arts Great Britain), WKO (World Kickboxing Organisation), ICO, Jackhammer Promotions UK, and Admin My Members.

Link to this answer · Question 80 of 100

Head to the Martial Arts Facebook Ad Generator page on this site. Enter your dojo name, location, target age range, and any special offer you are running. Hit Generate Variations and you will get 3 to 10 ready-to-use ad copy options pulled from proven templates. You can use these straight in Facebook Ads Manager or tweak them to fit your school's tone.

Link to this answer · Question 81 of 100

The Ad Creative Helper is on the free tools section of the site. Choose your creative lever (the hook type), your campaign goal, and your target audience. It generates a headline, ad copy, creative direction, and call to action tailored to that combination. It is useful when you want fresh angles to test without starting from scratch every time.

Link to this answer · Question 82 of 100

Use the Martial Arts Facebook Ad Generator on this site. It is free, takes about 2 minutes to fill in, and outputs proven copy based on the same templates that have been used to add hundreds of members to schools across the UK. It is a good starting point if you are setting up ads for the first time or want to test new variations.

Link to this answer · Question 83 of 100

The ad generator tool on this site includes headline suggestions alongside each copy variation. Proven examples include "Boost Your Child's Confidence Today", "Build Confidence Through Martial Arts", and "Build Unbreakable Self-Defence Skills". Test 2 to 3 headlines at the same time in your campaigns to see which resonates most with your local audience.

Link to this answer · Question 84 of 100

Search for the Martial Arts Growth group on Facebook or follow the link shared in the blog posts on this site. It is a community of school owners sharing wins, asking questions, and helping each other grow. Donovan is active in the group and responds to questions regularly.

Link to this answer · Question 85 of 100

Lead with the outcomes parents care about: confidence, discipline, respect, and focus. Short video ads showing children in class tend to outperform everything else. Target parents aged 23 to 57 within a few miles of your school and make booking a trial as frictionless as possible. Instagram and Facebook Reels are particularly effective for reaching parents of school-age children.

Link to this answer · Question 86 of 100

BJJ tends to attract adults more than kids classes, so adjust your targeting age range accordingly. Highlight the technical and community aspects in your creative. Speciality courses, like competition prep or a specific guard series, are particularly effective for retaining and upselling existing members in a BJJ school. The group course model works very well in this discipline.

Link to this answer · Question 87 of 100

Muay Thai has a strong appeal to fitness-focused adults. Ads that show the physical training, the atmosphere, and the community tend to do well. Lead with transformation (fitness, confidence, learning a real skill) rather than just listing class times. Reels and short-form video of sparring or pad work are compelling creative for this audience.

Link to this answer · Question 88 of 100

Kickboxing appeals to both fitness-seekers and people who want to learn to defend themselves. Split your ad testing between those two angles and see which resonates more with your local audience. Use a tight local radius, keep your lead form short, and follow up within minutes. The same Meta ads system that works for karate and BJJ schools works equally well for kickboxing.

Link to this answer · Question 89 of 100

Boxing has broad appeal: fitness, stress relief, self-discipline, and the social side of sparring. Your ads should reflect the culture of your gym specifically, whether that is competitive boxing or fitness-first training. Video of real sessions works well. Target locally, follow up fast, and focus the conversation on what the person wants to get out of it rather than leading with class schedules.

Link to this answer · Question 90 of 100

A CRM (Customer Relationship Management system) connects to your Facebook lead forms and sends automated follow-up messages when a new lead comes in. We set these up as part of the Dojo Growth Engine service. If you are setting one up yourself, tools like Go High Level or similar are commonly used for this. The key settings to get right are: instant notification when a lead arrives, automated SMS within 5 minutes, and a follow-up sequence that runs for at least 2 weeks.

Link to this answer · Question 91 of 100

Most CRM tools have a direct Facebook integration or can connect via a tool like Zapier. Once connected, every new lead form submission from your Facebook ads will trigger whatever automated sequence you have set up: texts, WhatsApp messages, emails, and internal notifications to your team.

Link to this answer · Question 92 of 100

Facebook Ads Manager shows your cost per lead in the campaign results column. Make sure your lead form is set up as a conversion event so Ads Manager can attribute it correctly. If you want to track things further down the funnel (cost per booked trial, cost per paying member), your CRM will need to track those conversions separately.

Link to this answer · Question 93 of 100

Go to business.facebook.com and create a Business Manager account if you do not already have one. Link your Facebook page and create an ad account. From there, click Create Campaign, choose Lead Generation as your objective, and follow the prompts. The Facebook Ads for Martial Arts Schools walkthrough guide on this site covers this in detail with step-by-step instructions.

Link to this answer · Question 94 of 100

For most schools running lead ads, you do not actually need a landing page because the instant form keeps people inside Facebook or Instagram. If you do want one, keep it simple: headline, a short paragraph about your school, a video if you have one, and a clear form with minimal fields. Fast load times matter a lot for mobile users, who make up the majority of your traffic.

Link to this answer · Question 95 of 100

The biggest mistakes are: using Messenger instead of instant forms, running Traffic campaigns instead of Lead campaigns, over-complicating targeting with too many interest layers, having a lead form with too many fields, and not following up leads fast enough. Fix those five things and most ad campaigns improve significantly.

Link to this answer · Question 96 of 100

The most common reason ads do not work is not the targeting, it is the follow-up. Leads that are not contacted within a few hours go cold quickly. Before increasing your ad budget, make sure you have a reliable process for responding to every new lead the same day. If your follow-up is solid and leads are still not converting, then look at your creative and your offer.

Link to this answer · Question 97 of 100

Measure the full journey: from lead to booked trial to paid member. A low cost per lead looks great on paper but means nothing if those leads are not converting. The number you actually want to optimise for is cost per paying member. That tells you the real return on your marketing spend.

Link to this answer · Question 98 of 100

Consistency comes from having a system rather than doing ad hoc marketing when things feel slow. Running ads continuously at a steady budget, with reliable follow-up in place, produces a much more predictable flow of new members than switching marketing on and off. Most school owners who struggle with inconsistency are not running anything between bursts of activity.

Link to this answer · Question 99 of 100

Start with a single Facebook lead campaign targeting a 3 to 5 mile radius around your school. Write one piece of ad copy using the free generator on this site, add a short video of a real class as your creative, set a daily budget of 15 to 20 pounds, and go live. Respond to every lead as quickly as you can. That is the whole system in its simplest form. You can build from there once you have seen it work.

Link to this answer · Question 100 of 100